Brand & Engagement design and communication implementation:
- Support in enabling the Brand and Engagement development with peers and cross functional stake holders
- Operationalizing of the Brand ideas and creatives to align teams to execute the brand outreach and engagement
- Work closely with cross functional teams in taking inputs of what’s happening on ground and develop content /brief the agencies
- Support teams on branding concepts and execution of same by training and guiding teams on tone, purpose, and personality of the brand.
- Building brand deck, guidelines, adoption initiatives to drive consistency of expression through the organization, guiding visual identity and narrative to ensure all content is on brand.
- Competition communication scan to keep the team updated on the latest developments in the market
- Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development
Leveraging Brand for campaigns and advocacy :
- Develop external comms calendar for the organization
- Support in driving brand and organizational communication agenda via creative knowhow and assets suitable to drive these agendas in the ever-evolving landscape.
- Support the internal teams to ensure that social media and other digital communication assets are ever growing, engaging, responsive and furthers brand vision.
- Ability to drive brand, engagement and organizational communication agenda via off-line activations as required with support of cross functional teams.
- Regular testing of assets created for impact and engagement
- Will be responsible for the whole donor/ supporter insight to create impactful communication material for better engagement
Budgeting and performance monitoring:
- Ensure monitoring of the performance amidst competing brand and meeting brand KPIs.
- Develop monthly reviews and reports for function on key performance indicators.
- 7-10 years of developing creative and innovative marketing campaigns
- Experience in brand management, advertising, brand planning, or consumer insights with a focus on creative execution.
- Experience in writing creative and concepts for new products, liaison with the agencies for timely execution of tasks
- Candidate will also have proven and successful relationship building skills, having an ability to leverage partnerships.
|Job Category||Campaigns and Communication|