Coordinator/AM – Social Media

Delhi
Posted 3 weeks ago

Background:
Save the Children is a global non-profit organisation which was founded in the year 1919. It is India’s leading independent child rights NGO – with offices in 12 states of India. Save the Children believes that every child deserves the best chance for a bright future and that’s why we are committed towards ensuring that children survive, learn and thrive. We run programmes in the remotest corners of India and urban areas in the areas of Health & Nutrition, Education, Child Protection and Humanitarian Response, in order to provide quality education and healthcare, protection from harm and abuse and life-saving aid during emergencies to children. Globally, Save the Children is present in more than 120 countries and works to improve the lives of the most vulnerable children.

Function:

The incumbent will be an important part of the Campaigns and Communication team at Save the Children, which is responsible to create a movement of millions to reach the most marginalized children in India, to ensure that by 2030, every child in India is safe, healthy and has an enriching childhood. The incumbent has to work passionately to create an environment where Save the Children is not needed.

Role Purpose:

Affect high impact social media presence for Save the Children that creates a movement of millions through public engagement, action, mobilization on key campaigns and ensures Save the Children is seen as India’s No. 1 Child’s Rights organization, for the Children, of the Children and by the Children

Role & responsibilities:

  • Strategize, Execute and Report Social Media for the Organization including targeting, communication, conceptualization, calendar development, execution, monitoring, listening, engaging and reporting
  • Deliver a loyal supporter base and an army of social media influencers
  • On board/ Manage Social Listening and Engagement tool and use the same to create regular reports for the Management and the board on a monthly basis depicting success/ impact/ share of voice/ market potential/ opportunities
  • Develop and execute monthly plans for Social Media
  • Ensure targets for engagement, new supporters, new followers are met across various social channels, including but not limited to Facebook, Twitter, IG, Whats app, Email database, SMS, Linked in and Snapchat
  • Create powerful, compelling communication for digital and social media through in house team and agency
  • Coordinate with internal stakeholders to create one calendar for the organization’s digital and social media
  • Plan, Strategize, Conceptualize, execute, monitor and report key campaigns of the organization
  • Portray programme impact, stories of change, through showcasing children, partners, staff, child champions powerfully and effectively on social media so as to result in tangible outcomes of engagement and an increased supporter base
  • Conceptualize & Execute viral and high impact engagements for social media

Key relationships: (Internal & External stakeholders)

Internal Stakeholders (collaborates with):

Leads of Programme Policy and Impact, Campaigns & Communication, Resource Mobilization, Growth Initiatives, Programme planning and programme operations

External Stakeholders :

Agency that manages the website, agency/ agencies that support in digital content amplification

Experience –Essential (Required)

At least 5 years of experience in Social Media Management and at least 2 years of experience managing social media for a leading brand

Desirable (Asset)

Experience in the Social Development sector

Qualifications Essential (Required)

Bachelor in English from a Tier 1 university

Desirable (Asset)

Masters in English or Journalism or Mass Communications or Social Sector

Skills & Knowledge Essential (Required)

  • Ability for storytelling, excellent creative visualization & developing compelling & savvy/ state of the art video and static creatives with Design teams for social media
  • Social Media Management
  • Email Marketing Management
  • Content Development

Desirable (Asset)

Social Media campaigns with clear and tangible success measures

Gathering supporters/ followers/ viral campaigns

Email Marketing Management

Commitment to and understanding of Save the Children’s aims, values, and principles is essential along with the willingness to abide by Save the Children’s India’s Code of Conduct and Child Safeguarding Policy

Save the Children aims to be an equal opportunity employer. We welcome all applications irrespective of age, race, colour, gender, disability, sexual orientation, religion, belief or creed. Women candidates are encouraged to apply. We are also open to applications from people who want to work flexibly.

Recruitment and selection procedures, which include rigorous background checks, reflect our commitment to the protection of children from abuse

Job Features

Job CategorySocial Media

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