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Save the Children with the help from its Partners conducts various on ground activities to raise awareness, gather support and instigate actions related to Child Right related concerns. Following are few of the recent events concluded which have been hugly successful in creating mass awareness and garner support from individuals belonging to all walks of life;
MUMBAI MARATHON 2011
The Annual Standard Chartered Mumbai Marathon was held on Sunday, 16th January, 2011. The marathon is the largest sports and social event of its kind in Mumbai. Save the Children with support from our Corporate partner CIBIL (Credit Information Bureau India Limited) participated in the marathon, with enthusiastic runners as they raced to finish the event. A big thanks to CIBIL for providing 18 runners for the event as well the individuals who came forward and ran for us.
Save the Children conducted 8 awareness workshops on Child Rights at the Mothercare sourcing factories in Bangalore and Tirupur. More than 500 employees, majorly women participated with the objective of creating awareness among the parents about Child Rights.
“Save the Children’s training has been very useful for us, I thank Cotton Blossom for this enlightening opportunity. My takeaway from this training is that we should provide education to all children without any discrimination between male & female child.”Says Radhika, an employee of Cotton Blossom for the past 2 years.
AIRTEL DELHI HALF MARATHON
On 21st November, 2010, 147 people ran for Save the Children in the Airtel Delhi Half Marathon to support our cause. A big thank you to Network18, Horizon Group (Cocoberry), Wunderman, Automat World, Reckitt Benckiser and OSCESL (Clifford Chance) for encouraging so many of their employees and other individuals to participate in the marathon. With all this support we were able to raise more than 2 Lakhs which will be used to facilitate access of socially excluded children.
"Children of today are our greatest asset. Save the children save tomorrow. Cocoberry proudly announces its association with Save the Children. We would like to become partners in this noble cause by involving all our stakeholders including our employees and customers and making them aware."
- Ms. Manisha Bhalla, Director- HR & Training, Cocoberry Retail Pvt. Ltd.
“The recent STC trainings for working mothers at our factories helped me and my team to see the deeper emotional and security needs that factory workers have as parents for their children, over and above the basic material needs such as better wages and monetary benefits. The training helped us to understand the depth of involvement our own CSR programme needs to have, in order to capture, understand and address those needs that lie way beyond the factory walls, and yet have a deep impact on their overall performance as both workers and responsible parents.”
- Raphel Jose, Sourcing Manager, South Asia, Mothercare Sourcing Pvt. Ltd.
The Aviva Great Wall of Education
A five day book donation drive that was activated across Delhi and the NCR region through drop boxes placed at schools, corporate and residential apartments. The event was launched on National Education Day, November 11, 2009 at Ansal Plaza, Khel Gaon Marg.
- Thomas Chandy, CEO, Save the Children India
2 million children in India die every year from easily preventable diseases. A child dies in India every 15 seconds. Each one leaves a heartbroken family .Which of these children have a right to survive? EVERYONE. It’s shameful and unjustifiable that in 2009 more than 9 million children will die before they reach their fifth birthday — over 20% of them in India.
Save the Children decided to take this cause to the people of India. This inculded educating them abou the cause and garnering support. A 3 day activity was conduted across various properties of DLF Foundation in Delhi and NCR and Inorbit Malls in Mumbai in which a huge wall was setup for people to come and mark their Thumb impressions.
We received over 14,000 Thumb Impressions with messages from people across these two cities followed by numerous enquiries with regards to this drive in days to come. This surly tells us that Save the Children and the people of India are in this cause together to help our country make the 46% annual reduction in the deaths of Under 5 children to meet the Millennium Development Goal 4 by 2015.